Welcome to Maysalward, the first mobile game studio in the Middle East, founded in 2003 by Nour Khrais in Jordan. We have established ourselves as a leading player in the mobile gaming and video games industry, driven by our commitment to innovation, original content, and cutting-edge AI technology. Our mission is to create captivating and culturally relevant games that resonate with players across the globe.
At Maysalward, we pride ourselves on our rich portfolio of over 100 games published on the App Store and Google Play, available through both the Maysalward and Maysalward UK stores. Our collection features a diverse range of casual and hybrid hyper-casual games, including popular titles such as Sheikh El Koba, Dominoes Pro, Bounty Hunter, and Puffout.
One of our standout creations is Trix, a groundbreaking card game that showcases our dedication to inclusivity and innovation. Designed by a talented member of our team who has a visual impairment, Trix integrates adaptive audio cues and accessible mechanics, ensuring a seamless and enjoyable experience for players of all abilities. This game stands as a testament to the power of diversity in game development, proving that when everyone contributes, the results are truly extraordinary.
Our journey began as a self-funded venture, and in 2012, we secured angel investment that enabled us to transition into producing free-to-play games. This strategic shift has allowed us to reach a wider audience, with our games now enjoyed by players around the world. In 2017, we expanded our horizons by opening an office in Leamington Spa, UK, positioning ourselves to tap into the European and US markets.
Our focus on emerging markets in the Middle East , including Saudi Arabia and Dubai , as well as Asia and Latin America, has led to the successful launch of numerous games during the feature phone and smartphone eras. We are dedicated to organic user acquisition, ensuring that our growth is sustainable and community-driven. Maysalward has been at the forefront of initiatives that empower the gaming community and inspire the next generation of developers. As a key partner for the Jordan Gaming Lab since 2011, we have supported numerous capacity-building activities, including managing the App Challenge, an educational program designed to foster creativity and technical skills among students.
Our involvement extends to the prestigious NEOM Game Dev Challenge , where we collaborate to mentor young Saudi talents, equipping them with hands-on experience and tools to innovate in alignment with Saudi Arabia’s Vision 2030 .
Additionally, Maysalward proudly partners with Dubai’s Entertainment Tourism Department in the Dubai Creatives Initiative, which nurtures emerging mobile game startups, fueling Dubai’s vision of becoming a hub for gaming innovation. Through these efforts, we continue to drive meaningful change in the gaming ecosystem across the Middle East and beyond. We have formed strategic partnerships and distribution channels that enhance our global presence. Collaborating with renowned brands and licensed IPs, including Oddbods and Adam wa Mishish , as well as high-profile projects featuring icons like Shaquille O’Neal, Muhammad Ali, and Jet Li, exemplifies our commitment to effective distribution and collaboration.
Our partnership with ZeptoLab to bring Cut the Rope Magic to the Middle East further highlights our dedication to expanding our reach. Our innovative approach extends beyond game development. We offer a unique Games for Brands service, leveraging our expertise to help brands expand their presence in the gaming world.
Our agile and creative team has been SCRUM certified since 2011, and we adopted OKRs in 2019 to maintain clear goals and align with our company culture and values. Maysalward is also dedicated to community engagement and social impact. We have partnered with the World Health Organization and other leading studios to launch the #PlayApartTogether initiative during the COVID-19 pandemic.
Our commitment to fostering local talent is evident through our management of the Jordan Gaming Lab and the annual Pocket Gamer Connects Jordan summit, supported by the King Abdullah II Fund for Development. We are proud to empower the next generation of game developers through initiatives like the App Challenge, which has trained over 4,000 students in mobile game development. Our commitment to diversity is reflected in our leadership team, with 50% of positions held by women.
As a signatory of the UN Women’s Empowerment Principles, we actively promote gender equality through projects like our game “We Rise,” aimed at engaging youth in the MENA region. At Maysalward, we believe in the power of mobile games and video games to create positive change and connect communities. With our roots in Jordan and a focus on expanding into Saudi Arabia , Dubai , and the innovative NEOM project, we aim to represent the growing gaming culture in the region and continue to innovate and inspire. Join us as we make a lasting impact in the world of gaming.