Mobile games are no longer just entertainment. They have become powerful tools for brands to communicate their values, tell meaningful stories, and build real engagement with their audiences. At Maysalward, we design and develop branded mobile games that help organizations achieve clear marketing, educational, and engagement goals across sectors such as education, culture, finance, and social impact.
Our work with global institutions and regional leaders shows how mobile gaming can deliver measurable results while creating lasting brand connections.
Mobile gaming represents nearly half of the global gaming market, and the Middle East is one of the fastest-growing regions worldwide. Audiences in the region are mobile-first, highly engaged, and responsive to interactive content.
To succeed, brands need more than technical game development. They need cultural understanding, creative storytelling, and strategic design. Maysalward combines all three, creating branded mobile games that resonate locally while meeting global standards.
We Rise – Promoting Gender Equality with UN Women
Developed in partnership with UN Women, We Rise is a mobile game focused on gender equality and women’s empowerment. Through interactive stories and meaningful challenges, players learn about women’s rights and social issues while being encouraged to support positive change. The game shows how mobile gaming can support advocacy and awareness campaigns.
Key focus: Social impact, advocacy, audience education
My Career Path is My Future – Career Education with the ILO
Created with the International Labor Organization (ILO), this educational mobile game targets children aged 8–9. Players explore different professions and career paths through guided gameplay, helping young learners understand future opportunities while associating partner organizations with innovation in education and youth development.
Key focus: Education, youth engagement, career awareness
Tank Museum App – Interactive Museum Experience
For the Royal Tank Museum, we developed an app that uses augmented reality to enhance visitor engagement. By scanning exhibits, users unlock 3D tank models, videos, and historical content. This project shows how branded mobile apps and games can modernize cultural institutions and improve learning experiences.
Key focus: Culture, augmented reality, visitor engagement
Petra Museum App – Digital Storytelling for JICA
In collaboration with JICA, we built an interactive museum app for the Petra Museum. Visitors scan QR codes to access audio guides, 3D artifacts, videos, and an interactive map. The app transforms a traditional museum visit into an engaging digital experience.
Key focus: Cultural preservation, digital engagement, tourism
Bankerji – Financial Literacy with Arab Bank
Bankerji is a branded mobile game developed for Arab Bank. Players manage a virtual bank branch, learn about customer service, banking products, and digital platforms through realistic scenarios. The game simplifies financial concepts and positions Arab Bank as a leader in financial education and innovation.
Key focus: Financial literacy, brand positioning, customer education
We turn brand messages into meaningful gameplay experiences that users remember, whether the goal is education, awareness, or skill-building.
Players interact directly with branded content, creating stronger connections than traditional advertising formats.
Brand elements are part of the story and gameplay, not interruptions. This improves user experience and brand recall.
Our branded mobile games deliver wide reach at competitive costs, supported by analytics that track engagement, behavior, and impact.
Maysalward’s portfolio across education, culture, finance, and social advocacy proves that branded mobile games are effective tools for brands seeking meaningful engagement. We combine creative design, technical expertise, and regional insight to help brands connect with their audiences in lasting ways.
Explore more of our work or start your branded mobile game project today at Games for Brands.