Our Studio - Maysalward

Jordan-based mobile game developer and publisher, Maysalward was founded in 2003 with a mission to develop and publish high-quality casual and hypercasual mobile games. The company has an experienced and talented team of developers committed to offering players the best free-to-play mobile games.

The company opened a second studio in Leamington Spa, the UK, to focus on developing hyper-casual and hybrid games. The UK studio allowed the company to explore new gameplay mechanics and create innovative hypercasual game experiences for Maysalward players worldwide.

With a focus on emerging markets in the Middle East, Asia, and Latin America, Maysalward has launched several successful games in the feature phone and smartphone era. Currently, our games are available for download on Google Play and Apple’s App Store for smartphones and tablets running Android and iOS.

Our team is creative, innovative, and agile. We keep up with new project management methodologies and have been SCRUM certified since 2011. We are proud that our team has 50% women in leading positions, confirming our commitment to representing women’s diversity, and women’s place in the games’ industry.

Our company adopted OKRs as our growth framework in 2019 to improve transparency and accomplish the company’s mission and vision. This change has helped us maintain a clear understanding of our goals and objectives, ensuring everyone is on the same page regarding our company culture and values.

In 2003, Nour Khrais, the founder and CEO of Maysalward, saw an opportunity in the mobile gaming market in the MENA region. He had worked for several years with leading mobile value-added services companies in the region. He saw the potential for producing high-quality, culturally relevant mobile games that suit the local players. Maysalward bcame one of the region’s first and most prominent development studio and publishers of mobile games.

Khrais and his team have created a portfolio of popular mobile games enjoyed by millions of players in the MENA region and worldwide. Maysalward is committed to continuing to create engaging and entertaining mobile games that appeal to many players. Maysalward has established strategic partnerships and distribution channels with strategic alliances, setting both the brand and the marketplace for rapid growth globally.

As a leading company in the gaming industry, Maysalward is committed to producing great products and building an ecosystem of local artists, game designers and developers aiming to improve and grow the industry in Jordan and the MENA region.

Since 2011, the King Abdullah II Fund for Development has chosen Maysalward to manage several grassroots activities to support and cultivate the local gaming community. These include boot camps, developer events, and an annual gaming summit. Maysalward also manages the Jordan Gaming lab in different Jordanian cities: Amman, Irbid, Aqaba and Maan, and Karak Zarqa.

In addition, Maysalward has been running the App Challenge, a semi-annual event that invites 14 to 16-year-old school students to develop mobile games. The App Challenge provides participants with coding, storytelling and game design training, and has to date trained over 4000+ students.

Maysalward has recently been working on incorporating gamification and interactive content into its offerings. The company has partnered with the Jordan Children’s Museum and The Royal Tank Museum to develop edutainment games and interactive content for museum visitors. It has also created augmented reality applications with Adam Wa Mishmish books and interactive health awareness games with the Jordan Health Association.

In April 2020, Maysalward joined The World Health Organization (WHO) and leading gaming studios and publisher around the world in launching #PlayApartTogether to promote physical distancing during COVID-19 through games. [Read more: link1 link 2]

In June 2020, Maysalard became part of the International Game Developers Association (IGDA) Special Interest Group (SIG) to help Indie game developers around the world throughout COVID-19 difficulty time.

And since November 2020, Maysalward became an official member of the Women’s Empowerment Principles WEP’s global list of signatories.